Seat-based pricing
Also known as: per-seat pricing, per-user pricing, user-based pricing
Seat-based pricing dominated the SaaS era because it mapped neatly to headcount: more users meant more value, so more revenue made sense. It's predictable for both sides, easy to budget, and simple to explain to a procurement team.
The problem is that AI breaks the assumption. If an AI agent can do the work of ten people, charging per head actually penalizes customers for the efficiency gains your product delivers. Seat-based models see weaker adoption when the thing you sell actively reduces the need for seats. As one analyst put it, your pricing metric should not shrink as your product succeeds.
By 2025, seat-based pricing was declining as the primary model for AI-native companies, dropping from 21% to 15% of new deals in a single year according to one monetization survey. Many vendors are treating it as a transitional structure or pairing it with usage guardrails, bundling AI consumption into a per-seat allowance with overage charges for heavy users.